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Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites. Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.
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Pay Per Click (PPC)
PPC advertising, or pay-per-click marketing, is an online advertising model that has been designed to drive traffic to websites. Every time a user clicks on a PPC ad, the advertiser will get charged, hence the term pay-per-click. PPC advertising success depends on relevance. If your PPC ad is relevant to users, it will attract more…
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Search Media Optimization (SMO)
What is SMO? Social Media Optimisation is a digital marketing method that focuses on making your social media platforms engaging enough to bring traffic to the website. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is an integrated digital marketing methodology that represents the perfect marriage…
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Search Engine Optimization
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Search engine optimization is a…
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