- Digital Marketing
- 0 (Registered)
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₹20,000.00
Course Content
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Week 1 0/3
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Lecture1.1Introduction to Digital Marketing and its Significance
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Lecture1.2Traditional Marketing Vs Digital Marketing
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Lecture1.3Digital Marketing Process
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Week 2 0/2
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Lecture2.1Website Planning and Development : Types of websites
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Lecture2.2Website Planning and Development : Keywords
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Week 3 0/3
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Lecture3.1Understanding Domain and Webhosting
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Lecture3.2Building Website/Blog using CMS WordPress
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Lecture3.3Using WordPress Plug-ins
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Week 4 0/3
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Lecture4.1Introduction to Search Engine Optimization
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Lecture4.2Keyword P lanner Tools
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Lecture4.3n Page SEO Techniques-Indexing and Key Word Placement
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Week 5 0/3
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Lecture5.1On Page SEO Techniques- Content Optimization
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Lecture5.2:On Page SEO : Yoast SEO Plug-in
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Lecture5.3Off –Page SEO Techniques
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Week 6 0/2
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Lecture6.1Email Marketing- Introduction and Significance
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Lecture6.2Designing e-mail marketing campaigns using Mail Chimp
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Week 7 0/3
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Lecture7.1Building E-mail List and Signup Forms 1
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Lecture7.2Email Marketing Strategy and Monitoring
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Lecture7.3Email –Automization
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Week 8 0/3
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Lecture8.1Pay Per Click Advertising: Introduction
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Lecture8.2:Pay Per Click Advertising: Google Adword
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Lecture8.3Type s of Bidding strategies
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Week 9 0/2
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Lecture9.1Designing and Monitoring search campaigns
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Lecture9.2Designin g and Monitoring Display campaigns
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Week 10 0/2
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Lecture10.1Designing and Monitoring Video campaigns
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Lecture10.2Designin g and Monitoring Universal App Campaigns
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Week 11 0/3
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Lecture11.1Google Analytics : Introduction and Significance
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Lecture11.2Google Analytics Interface and Setup
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Lecture11.3Understanding Goals and Conversions
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Week 12 0/3
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Lecture12.1Monitoring Traffic Behavior and preparing Reports
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Lecture12.2Social Media Marketing : Introduction and Significance
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Lecture12.3Facebook Marketing : Introduction Types of Various Ad Formats
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Week 13 0/3
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Lecture13.1Setting up Facebook Advertising Account
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Lecture13.2Under standing Facebook Audience and its Types
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Lecture13.3Designing Facebook Advertising Campaigns
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Week 14 0/3
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Lecture14.1Working with Facebook Pixel
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Lecture14.2Twitter Marketing: Basics
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Lecture14.3Designing Twitter Advertising Campaigns
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Week 15 0/2
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Lecture15.1Introduction to LinkedIn Marketing
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Lecture15.2Developing digital marketing strategy in Integration form
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