Digital Marketing

₹20,000.00

Course Content

Total learning: 40 lessons Time: 15 weeks

  • Week 1  0/3

    • Lecture1.1
      Introduction to Digital Marketing and its Significance
    • Lecture1.2
      Traditional Marketing Vs Digital Marketing
    • Lecture1.3
      Digital Marketing Process

  • Week 2  0/2

    • Lecture2.1
      Website Planning and Development : Types of websites
    • Lecture2.2
      Website Planning and Development : Keywords

  • Week 3  0/3

    • Lecture3.1
      Understanding Domain and Webhosting
    • Lecture3.2
      Building Website/Blog using CMS WordPress
    • Lecture3.3
      Using WordPress Plug-ins

  • Week 4  0/3

    • Lecture4.1
      Introduction to Search Engine Optimization
    • Lecture4.2
      Keyword P lanner Tools
    • Lecture4.3
      n Page SEO Techniques-Indexing and Key Word Placement

  • Week 5  0/3

    • Lecture5.1
      On Page SEO Techniques- Content Optimization
    • Lecture5.2
      :On Page SEO : Yoast SEO Plug-in
    • Lecture5.3
      Off –Page SEO Techniques

  • Week 6  0/2

    • Lecture6.1
      Email Marketing- Introduction and Significance
    • Lecture6.2
      Designing e-mail marketing campaigns using Mail Chimp

  • Week 7  0/3

    • Lecture7.1
      Building E-mail List and Signup Forms 1
    • Lecture7.2
      Email Marketing Strategy and Monitoring
    • Lecture7.3
      Email –Automization

  • Week 8  0/3

    • Lecture8.1
      Pay Per Click Advertising: Introduction
    • Lecture8.2
      :Pay Per Click Advertising: Google Adword
    • Lecture8.3
      Type s of Bidding strategies

  • Week 9  0/2

    • Lecture9.1
      Designing and Monitoring search campaigns
    • Lecture9.2
      Designin g and Monitoring Display campaigns

  • Week 10  0/2

    • Lecture10.1
      Designing and Monitoring Video campaigns
    • Lecture10.2
      Designin g and Monitoring Universal App Campaigns

  • Week 11  0/3

    • Lecture11.1
      Google Analytics : Introduction and Significance
    • Lecture11.2
      Google Analytics Interface and Setup
    • Lecture11.3
      Understanding Goals and Conversions

  • Week 12  0/3

    • Lecture12.1
      Monitoring Traffic Behavior and preparing Reports
    • Lecture12.2
      Social Media Marketing : Introduction and Significance
    • Lecture12.3
      Facebook Marketing : Introduction Types of Various Ad Formats

  • Week 13  0/3

    • Lecture13.1
      Setting up Facebook Advertising Account
    • Lecture13.2
      Under standing Facebook Audience and its Types
    • Lecture13.3
      Designing Facebook Advertising Campaigns

  • Week 14  0/3

    • Lecture14.1
      Working with Facebook Pixel
    • Lecture14.2
      Twitter Marketing: Basics
    • Lecture14.3
      Designing Twitter Advertising Campaigns

  • Week 15  0/2

    • Lecture15.1
      Introduction to LinkedIn Marketing
    • Lecture15.2
      Developing digital marketing strategy in Integration form

Instructor

admin
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₹20,000.00

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